Office towers in Roppongi and Toranomon in late afternoon sun, with Tokyo Tower behind themThe towers of Roppongi at night, with Tokyo Tower lit beyond them

Take your AIcompany to Japan

海外のAI企業を、日本市場へ。

Tokyo and New York

We’re two operators who, in Tokyo, built how job seekers and employers connect on Indeed, the world’s largest job marketplace. Now we help AI companies find Japanese customers, partners and hires.

Book an intro call How we work

Built atMacromediaAdobeMozillaIndeedRed VenturesMakeMyTripDirecti

Most AI companies that try Japan stall between the first meeting and the first contract.

We spent years building products in Tokyo for Japanese companies and the people who work in them, and we know where the stalls happen.

Who we are. Jet Villegas and Aditya Pandya. In Tokyo, Jet ran engineering and Aditya ran product for Indeed Apply, how job seekers and employers connect on Indeed. Jet went on to lead Search Advertising, and Aditya to lead product at Red Ventures.

What we do. We help AI companies decide whether Japan is right for them now. Then we find the first customers, partners and hires, adapt the product and the pitch, and get through procurement.

Where we are. Tokyo and New York. Jet is on the ground in Tokyo for meetings, partners and hiring. Aditya works from New York, in your hours if you’re in the Americas.

How to start. A 30-minute intro call. Tell us what you’re building and why Japan, and we’ll tell you honestly whether now is the time.

Who you’d work with

We built the core of Indeed’s job marketplace

Indeed Apply is how job seekers express interest in a job and how employers hear from them, at the heart of Indeed’s mission to help people get jobs. We built it together in Tokyo, Aditya on product and Jet on engineering. JungleCode is that partnership, pointed at your company.

Jet Villegas

Jet Villegas

Tokyo

Jet Villegas has shipped software since 1998. He spent 13 years on Flash at Macromedia and Adobe, then 7 at Mozilla leading Firefox layout and rendering, with teams across Asia. In 2018 he moved to Tokyo to run engineering for Indeed Apply, and later led engineering for Indeed’s Search Advertising until 2026. He holds three US patents.

Aditya Pandya

Aditya Pandya

New York

Aditya Pandya builds consumer and marketplace products. He ran product for Indeed Apply from Tokyo, then led product teams from San Francisco, and was most recently SVP of Product at Red Ventures. Earlier he built travel products at MakeMyTrip and messaging and web products at Directi. Since 2023 he has advised AI-native startups and investors.

Why Japan, why now

A market that needs what AI does

Japanese companies are slow to sign and slow to leave. A customer won properly tends to renew for years, and becomes the reference the next buyer asks for.

People crossing the plaza in front of Tokyo Station, between the office towers of Marunouchi
  • 11Mworkers Japan could be short of by 2040 if nothing changes, in Recruit Works Institute’s projection.
  • 34.5%of Japanese companies used generative AI at work in March 2026, and nearly half of large firms did.
  • 2025the year Japan’s AI Promotion Act took full effect, a pro-innovation law with no penalties.

Sources: Recruit Works Institute, Future Predictions 2040, Teikoku Databank, May 2026, Cabinet Office, AI Promotion Act

Where Japan entries stall

The product is rarely the problem

These are the places where we see good companies lose a year, and what we do about each.

  1. 01

    Decisions are written down and sealed in sequence

    ringi 稟議

    At large Japanese companies a purchase usually moves as a ringi, a written proposal that each manager involved approves in turn. Your champion has to write it, and it must answer questions you’ll never hear asked. We give that champion the Japanese-language case, references and risk answers the ringi needs.

  2. 02

    The meeting confirms what was agreed before it

    nemawashi 根回し

    By the time a decision meeting happens, the outcome has usually been settled in quiet one-to-one conversations. We map who needs to hear what, in which order and from whom.

  3. 03

    Pilots that never become contracts

    PoC-domari PoC止まり

    Japanese companies run many proofs of concept and convert few of them. We design pilots with written success criteria, a named budget owner and a path to production agreed before the work starts.

  4. 04

    Trust comes before the product

    shinrai 信頼

    Buyers want to know you’ll still be here in five years. A local entity, support in Japanese hours, Japanese documentation and a named person in Tokyo all count. We help you decide which you need now and which can wait.

  5. 05

    Data questions arrive early

    APPI 個人情報保護法

    Japan’s Act on the Protection of Personal Information sets the rules for using personal data and for sending it to a third party abroad, and procurement teams check. We prepare clear answers with you and bring in specialist counsel when you need it.

How an engagement runs

Four stages, each ending in something you can use

Every engagement moves through the same four stages. Each one ends with something your team can use, so stopping at any point still leaves you better off.

Where are you on the route?

  1. 01

    Discover

    Two to four weeks

    We test whether Japan fits your product now, with real conversations rather than desk research.

    You leave with A go or not-yet decision and an entry brief

  2. 02

    Plan

    Four to six weeks

    We choose the segment, the positioning, the price and the partners, and name the first accounts to pursue.

    You leave with An entry plan your team can staff

  3. 03

    Land

    Three to six months

    Introductions, first meetings, pilots built to convert, a localized product and pitch, and your first local hire.

    You leave with A live pipeline and pilots with conversion terms

  4. 04

    Scale

    Ongoing

    A local entity and team, channel partners, enterprise procurement and renewals.

    You leave with A Japan business that runs without us

Ways to work with us

Start small, or bring us in for the whole entry

  1. Readiness Sprint

    Four weeks

    For companies deciding whether to enter Japan.

    • Fixed scope and fixed fee
    • Buyer and partner conversations in Tokyo
    • A go or not-yet call, with reasons
    • Entry brief in English and Japanese
    Start with a sprint
    See the four weeks of a Readiness Sprint

    Week one Listen

    • MonKickoff with your leadershipGoals, product, pipeline and constraints
    • WedProduct and data reviewWhat has to change for Japanese buyers, and what doesn’t
    • FriTarget segments draftedThe industries and the roles that buy

    Week two Ask

    • TueBuyer conversations begin in TokyoStructured interviews with potential buyers and partners
    • ThuCompetitive mapWho already sells AI into these accounts, and how
    • FriMidpoint check-inWhat we’re hearing so far

    Week three Test

    • MonPitch and pricing testedYour story in Japanese, tried on real listeners
    • WedData and compliance checkThe APPI questions buyers will ask, answered
    • FriPartner shortlistSystem integrators and resellers worth meeting

    Week four Decide

    • TueReadout, in Tokyo or onlineGo or not yet, with reasons
    • ThuEntry brief deliveredIn English and Japanese, ready for your board

    A typical sprint. We shape the details around your product on the intro call.

  2. Entry Program

    Six months

    For companies ready to land their first customers.

    • Positioning and a Japanese pitch
    • Introductions to buyers and partners
    • Pilots designed with conversion terms
    • Product and documentation localization
    • Your first Japan hire
    • A weekly working session with both of us
    Plan an entry
  3. Ongoing Advisory

    Monthly

    For companies already selling in Japan.

    • A monthly strategy session
    • Support on enterprise deals and procurement
    • Partner and channel strategy
    • Hiring and team design
    • A person in the room in Tokyo when it matters
    • A quarterly review of the Japan plan
    • Board and investor updates on Japan
    Talk about advisory

Recent work includes Japan market-entry advice for a North American AI visual-inspection company.

A clinician walking down a bright, modern hospital corridor
Our specialist practice

Healthcare AI in Japan

Nearly three in ten people in Japan are 65 or older, and the health system is short of hands. We help healthcare AI companies reach the hospitals, partners and approvals that adoption depends on.

  • 29.6% of people in Japan are 65 or older
  • Doctors’ overtime has been capped since April 2024
  • Software can be reimbursed by national insurance
Read the healthcare brief
Talk to us

Tell us what you’re building and why Japan.

We’ll tell you honestly whether it’s time.

  • Jet VillegasTokyo, local time
  • Aditya PandyaNew York, local time
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